Crafting growth through Innovation|Automation|Technology|Insight

A technology strategy aligned with marketing and sales can help drive new revenue opportunities and enhance customer value. From enterprise to small busines, meaningful innovation is directly related to revenue growth.

Different companies have different preferences for technology adoption. Some companies prefer to be first to market while others are fast-followers. Regardless of your adoption preferences, your decision process must be informed. Growth from innovation comes from fulfilling a customer need in a new way, reaching new customers through new technology-driven channels and/or doubling down on your current value proposition with innovation.

From connected-technologies (internet of things) to cloud services, technology can drive significant expense reductions. For this reason, companies like Pepsi are relentlessly automating.

Studies show the typical Fortune 500 company may be able to save approximately $4 Million annually through automation.

Opportunities for automation include marketing operations, sales processes, administrative tasks, on-demand software resources and much more. Automation not only drives cost savings, but frees up your human capital to focus on higher value activities.

Studies show that projects are aligned to strategy are 57% more likely to achieve their stated business goals. Additionally, aligned projects are 50% more likely to to finish on time and 45% more likely to be completed within budget.

Thabble engages all levels of management to create and execute an optimized technology strategy.

Technology can be a critical driver of differentiation. And, differentiation can in turn drive market share and enhance pricing power. However, technology must be meaningful and communicated appropriately to end users. Additionally, customers can experience feature overload, reinforcing the importance of developing the right technology for the right user.